Our client is looking for a Marketing Brand Manager. As a Marketing Manager, you play the central role in driving the strategy and execution to deliver business growth, expand brand equity and engage with consumers. You will lead the development of our long-term strategy, the annual commercialization plans and day-to-day marketing execution to achieve business objectives and grow market share. The Marketing Manager leads cross-functional and agency teams to deliver portfolio and product roadmaps, innovation, brand strategy and positioning, and monthly business performance.

As a key member of the Leadership Team, you will lead a team of Brand Marketing Associates and collaborate with cross-functional teams including Sales, Operations, Finance, and Product Development to ensure executional excellence of our annual business plans. In this role, you leverage actionable insights to drive end-to-end optimization, identify and drive innovation, and unlock consumer & customer value and sustainable profitable growth.

• Responsible for the brand’s annual plan consistent with the 3-year strategic plan including alignment and articulation of brand’s strategies and tactics to deliver both annual and long-term objectives. The plan would address all aspects of marketing and business strategy including new product development and launches, renovation, media, advertising, and market research
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships
• Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer through data
• Grow the business by exploring opportunities for acquisition and/or strategic partnership.

The location of the role is in Fort Worth.

You must have the legal right to live and work in the location this job is advertised in.  This means you must have citizenship, residency, or a current work visa.  You must already live in the area, supply a local phone number, and be available for interview at short notice.  You must have excellent communication skills and a high standard of both written and spoken English.

Apply in the first instance by sending your CV to recruitment.manager@hadwinjones.com  referencing the vacancy code listed in the job title.